Sunday St Tropez

Sunday Saint-Tropez is, at its heart, a family story. For over three passionate generations, our family has worked together, hand in hand, to bring the brand to life in the picturesque town of Saint-Tropez, where it all began in the 1980s.

It all started when Philippe, our founder, owned a small boutique in Saint-Tropez, selling other brands. Born and raised in this idyllic town, Philippe had a unique vision of what women wanted to wear during their summer escapes and holidays. With this insight, he decided to create his own brand—Sunday—as a tribute to the carefree, joyful spirit of Saint-Tropez and a celebration of femininity.

The collections quickly captured attention with their distinctive, recognizable, and effortlessly chic style. Sunday Saint-Tropez grew in popularity, leading to the opening of more stores in Saint-Tropez and beyond, including Saint-Barth. From its humble beginnings, Sunday became a symbol of timeless summer elegance—built to last, loved worldwide.